The Triple Bottom Line

False modesty aside, there are a fair few things I feel I have contributed over the years, but the triple bottom line continues to amaze me with its stamina.  It’s more or less exactly 15 years since I came up with the term, after perhaps 18 months of wrestling off-and-on – with the help of Andrea Spencer-Cooke – in an attempt to explain the core sustainability challenge to business audiences.  The term has popped up repeatedly at conferences I have spoken at this year, most recently at the Oslo Sustainability Summit, where I spoke on Tuesday.  Now The Economist is on the case.