False modesty aside, there are a fair few things I feel I have contributed over the years, but the triple bottom line continues to amaze me with its stamina. It’s more or less exactly 15 years since I came up with the term, after perhaps 18 months of wrestling off-and-on – with the help of Andrea Spencer-Cooke – in an attempt to explain the core sustainability challenge to business audiences. The term has popped up repeatedly at conferences I have spoken at this year, most recently at the Oslo Sustainability Summit, where I spoke on Tuesday. Now The Economist is on the case.
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