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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Citizen of Hopenhagen

John Elkington · 24 October 2009 · Leave a Comment

   

Travelling to Singapore and Australia this evening, so visas have been on my mind. Have two passports, to facilitate getting visas while travelling, but no visa needed for Singapore. Nor, it turns out, to become a citizen of Hopenhagen, so I signed up to the latter last night. This is an international movement to drive action on climate change at the United Nation’s Climate Change Conference (COP15) in Copenhagen this December. 

The idea is that Hopenhagen will allow citizens to become active participants in the climate change dialogue and make their voices heard to world leaders and conference delegates attending the meeting. The ultimate call to action will be to secure signatures for the “Climate Change” petition in support of the UN, which calls for a climate treaty that is “ambitious, fair and effective in reducing emissions.”

Recognizing the tremendous role that communications will play leading up to and during the conference, the UN engaged the global advertising and media industry through the IAA to develop a comprehensive communications program to drive public awareness and generate action. Hopenhagen will complement the UN’s “Seal the Deal!” campaign.

Heard about the campaign from Miles Young, Global CEO of Ogilvy & Mather, when we sat next to one another at the Unilever dinner at the Tate Modern a week or so ago. For more information, or to sign up, go to http://www.hopenhagen.org/home

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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