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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Generation A and the Bees

John Elkington · 10 October 2009 · Leave a Comment

   

VERY few books keep me abed until I have finished them, but Generation A did this morning. One of the things that held me was the way a sequence of stories told by people who had been stung by bees after these and other insects had disappeared from the planet accumulated to create a spooky bigger picture. Few things have nagged at my worry centres more in recent years than what has been labelled Colony Collapse Disorder.

Time and again, as I read the book, I felt a creepy sense that this was our future. Just as William Gibson’s books have crept back from a far distant future to a mutated present, Coupland – for me – has moved ever closer to home, and here the account of the environmental and social externalities caused by the drug Solon resonated powerfully, echoing (but amplifying) a pattern of corporate exploitation we have seen time and again as the environmental movement has struggled to find its wings.

Then I came downstairs to read the papers, stood by one of the kitchen windows and looked out into the garden through a giant spider web. As I watched a honeybee, illuminated by the morning sun, flew smack into one of the gossamer threads and, before I could get outside to rescue it, it was spun into a cocoon by a blur-legged spider. 

RIP at least this example of Apis mellifera. For more on the broader trend, see the film The Vanishing of the Bees – though I confess I haven’t seen it yet.

Odd to think that when I was in my teens, I wanted to keep bees. I recall visiting a beekeeper in Pembrokeshire who used a black-painted box as a solar heater to melt old honeycombs from his hives. The combs were almost black, but as the sun worked its spell, the wax flowed through a screen into old Fray Bentos tins, turning into golden ingots.

A few years later, Kerry Effingham, a great friend, passed on a pair of hives and a honey separator when one of her uncles died. (I adored the smell when she whipped up beeswax with turpentine to make her furniture polish. Still have the small table she would polish religiously, its top scored by great black raking marks where the men in ages gone used to place their spurred heels.) For many years the hives and honey collector collected dust in an outbuilding at Hill House – and finally disappeared.

But the idea of living closely with bees has persisted, summed up by a sunset-illuminated moment in the film, The Spirit of the Beehive, where – if memory serves – bees fly into a hive inside a home.

There’s a wonderful passage in Generation A where Mother Nature puts in an appearance. Can’t say I saw her the same way Coupland did when he was growing up, when I was young. “Mother Nature was this reasonably hot woman who looked like the actress Glenn Close wearing a pale blue nightie.” (Aside: not what she was wearing when she surprised us by dropping in on us at SustainAbility a few years back.) “When you weren’t looking, she was dancing around the fields and the barns and the yard, patting the squirrels and French kissing the butterflies. After the bees left and the plants started failing, it was like she’d returned from a Mossad boot camp with a shaved head, steel-trap abs and commando boots, and man, was she pissed.”

Have had a growing urge in recent months  to do more in relation to Nature, though not out of any great desire to waltz around the yard with a Bunny Boiler in a blue nightie.

Still from The Vanishing of the Bees, showing beekeepers in Australia

Still from The Vanishing of the Bees, showing beekeepers in Australia

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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