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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Time Machine

John Elkington · 20 October 2009 · Leave a Comment

Store 1 Store 1 Store 2 Store 2 Store 3 Store 3

Elaine, Sam and I headed across to Hammersmith this morning to check through SustainAbility’s storeroom in a repository that used to be a Ford factory. Weird going through crate after crate of files, papers, reports and books dating back up to 22 years.

Will drive in and collect the stuff in a few days, including about 15 framed posters from environmental campaigns from around the world. I had picked them up as I travelled, including two giant Body Shop posters given to me by Anita Roddick. They occupied pride of place in SustainAbility offices in Ladbroke Grove, Kensington High Street and Knightsbridge – overlooking Hyde Park. By the time we reached Bedford Row, Holborn, the aesthetic had begun to change.

Despite reclaiming a fair few cratefuls, we will still have to send quite a lot of potentially interesting stuff to landfill. Which has me thinking that we really need to put together some form of museum of environmentalism, green politics, sustainability, cleantech and so on – an idea that has been bubbling in my brain for a couple of decades, but there’s beginning to be a sense of now or never.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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