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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Will you still need me, will you still feed me, when I’m 148?

John Elkington · 21 October 2009 · Leave a Comment

Did a fascinating session today with a US company that will be 200 in 2097, when I would be 148, exploring what the world will be like then.  One exercise involved going back to 1921 and trying to think how one might have foreseen then such subsequent events as the Holocaust, the atomic bombing of Japan, the invention of antibiotics, the Ozone Hole, the Internet, a black President of the USA, and so on. Taxing, but fun.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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