Sustainable

Suddenly, the word ‘sustainable’ is everywhere. Take a look, for example, at The Economist‘s ‘The World in 2010’, where even Russian President Dmitry Medvedev uses it (page 59). Then in today’s Financial Times, which I read here in Vienna over breakfast, there is a front page mention of Spain’s new ‘sustainable economy’ bill. The references are pretty much all to the need for a more sustainable economy, but there’s an opportunity to open the debate out – and to recover the full meaning of the world ‘sustainable’, among other things embracing the triple bottom line agenda that The Economist also covered recently.