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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Sustainable

John Elkington · 28 November 2009 · Leave a Comment

Suddenly, the word ‘sustainable’ is everywhere. Take a look, for example, at The Economist‘s ‘The World in 2010’, where even Russian President Dmitry Medvedev uses it (page 59). Then in today’s Financial Times, which I read here in Vienna over breakfast, there is a front page mention of Spain’s new ‘sustainable economy’ bill. The references are pretty much all to the need for a more sustainable economy, but there’s an opportunity to open the debate out – and to recover the full meaning of the world ‘sustainable’, among other things embracing the triple bottom line agenda that The Economist also covered recently.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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