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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Stewart Brand Was God

John Elkington · 13 December 2009 · Leave a Comment

At the time when London was splattered with ‘Clapton is God‘, around about 1967, one of my gods was about to be Stewart Brand, whose Whole Earth Catalog series ran from 1968 through to 1985. I read it almost religiously, despite my antibodies to religion more generally. Steve Jobs, apparently, has called it the forerunner of the World Wide Web, which makes sense to me.

One thing Brand has changed slightly is his old motto: “We are as gods and might as well get good at it.” Today’s version is” “We are as gods and HAVE to get good at it.” Gods, that is, with the capacity to wreck as well as create – his account of the the pace and scale with which the global climate challenge is coming at us is truly horrifying.

The original Catalogs led me to work on alternative technology farms in the early 1970s, to the work of people like Paolo Soleri, and helped inculcate a lifelong love of geodesic architecture, something my friend Ian Keay had already sparked in me.

In any event, while I was in New York this week, I visited a couple of bookshops – and picked up a copy of Brand’s new book, Whole Earth Discipline. Read the first 150 pages on the flight back to Heathrow: amazingly readable and really got my brain churning. I find I almost totally support his message, that the combination of climate change, the collapse of biodiversity and population growth in many parts of the world demands an urgent rethink of the Green agenda.

He comes out in strong support of rapid urbanisation (which is more or less where I went in the early 1970s, doing an M.Phil. at UCL in urban planning, though at that time I was more interested in urban regeneration than the slum cities he focuses on), genetic engineering (I edited Biotechnology Bulletin from 1983 to 1998, and did a book called The Gene Factory, published in 1985 ) and nuclear power – where I have long said that I support nuclear power, just not the current technologies and not the people who operate today’s nukes.

He is also in favour of certain types of geoengineering – and of what he calls megagardening, involving restoring Gaia at every level, from soils to the climate as a whole. Geoengineering makes me very uneasy, but I suspect that the security industries will be diving into that space pretty comprehensively soon, so we really need to focus on the relevant companies and markets.

A fantastic, provocative book, which I can’t wait to get back to .

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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