Julia Hailes sent me a link this morning to the CSR International survey of leaders in the field of corporate social responsibility, in which I appear in fourth place tied with Muhammad Yunus, and behind Al Gore, Barack Obama and Anita Roddick. If I learned anything from statistics courses 40 years back, it was how easy it is to use them to provide a distorted lens on the world – but it’s a wonderful start to the New Year to find that, at least in 2009, I was in such august company.
John Elkington
A world authority on corporate responsibility and sustainable development.
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