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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington · 16 January 2010 · Leave a Comment

Control room Control room Avatar eye Avatar eye Romantic interest Neytiri Roger-Dean-like landscape of floating mountains Roger-Dean-like landscape of floating mountains

Although I adored Up, for me Avatar has been the ultimate in 3-D experiences. Elaine, Gaia and I went to see it on Thursday evening – and I haven’t been able to get it out of mind since. And Sigourney Weaver, one of my all-time favourite actresses, is only part of the story. For more, see here and here.

Like Star Wars (1977) or Raiders of the Lost Ark (1981), the film broke through to the treasure store of storylines and images I had accumulated through childhood and younger years, not least from reading science fiction books like Dune. Indeed, there was much of the film that forcefully reminded me of Dune‘s author, Frank Herbert, who I met in the 1980s. The tanks in which the avatars are grown are straight-line descendants of the axolotl tanks in which mentats were grown in the Dune series.

The landscape of floating mountains in which the final battle is fought reminded me inexorably of the work of Roger Dean, whose painting I have long loved and had about the house–and who I met way back in the early 1990s at a Green exhibition where we were both involved.

The control room on the planet of Pandora is exactly the way I’d like the Volans offices to look like a year or two hence, with the addition of a bunch of comfy sofas and bookshelves. The entrepreneurial way in which a small group of principled heroes adapts the problem technology to new, positive uses is a wonderful illustration of the Power of Unreasonable People.

And the eyes have it: I loved the eyes of the Na’vi–and, also, the bio-botanical neural network. The social variant of that is what Paul Hawken has been monitoring and championing in his book Blessed Unrest and in the work of WiserEarth.

Can’t wait to see the film again.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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