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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blue Moon, Last Night

John Elkington · 1 January 2010 · Leave a Comment

A crystal clear Moon is moving upwards, left to right, across the night sky – seen through the glass roof of our kitchen. Last night, it was a Blue Moon, which I needed to have explained to me again. Elaine and I watched the Moon through the binoculars a few moments ago, marvelling at the sheer number of impact craters. An indication of what a hell the Earth must have been in its early days. I recall seeing a huge circular impact crater somewhere as I flew east across Europe many years ago – and another in the south-west of the USA.

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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