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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Day 1

John Elkington · 1 January 2010 · Leave a Comment

Golden pheasant 1 Golden pheasant 1 Golden pheasant 2 Golden pheasant 2

I have no idea what the Chinese are dubbing 2010, in terms of animal symbolism, but for me it begins as the Year of the Golden Pheasant. As Elaine and I walked around Kew Gardens today, in glorious afternoon sunshine, a golden pheasant walked straight across to us, bold as brass, and looked us in the eye. Unbelievably beautiful.

Recent days have been restful, though yesterday we went to the EARTH Exhibition at the Royal Academy. Some 10-12 years ago, I began to develop an exhibition of environmental campaign posters, many of the posters still stacked upstairs, and I devised the logo EARTH, which has now popped up for this exhibition. Scratch that idea.

A few other photographs from recent days follow:

Richmond Park skyline Richmond Park skyline Anish Kapoor has balls at Royal Academy Anish Kapoor shows balls at Royal Academy My shadow and I in Kew Gardens My shadow and I in Kew Gardens Coot chase Coot chase Green Man bench Green Man bench Fountain and distant seagulls Fountain

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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