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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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The Penultimate Day

John Elkington · 25 February 2010 · Leave a Comment

Skateboarders, last night Skateboarders, last night Nick Parker in full flow Nick Parker in full flow Propellor outside 100 Spear, 1 Propellor outside 100 Spear, 1 Propellor, 2 Propellor, 2 Illumination, British Consulate Illumination, British Consulate UK Trade & Investment Minis UK Trade & Investment Minis Jennifer (Biringer) Patrin (Watanatada) and I Jennifer (Biringer) Patrin (Watanatada) and I Wattson Wattson – offered by DIY Kyoto, one of the Mission’s 19 UK cleantech firms James (Lawn), Jaclyn (Mason), Oli (Barrett) and Bronwyn (Kunhardt) James (Lawn), Jaclyn (Mason), Oli (Barrett) and Bronwyn (Kunhardt)

First full day of the Cleantech Forum, which provided a huge amount nof grist for the six columns I have to write on Sunday – on which more anon. In the evening, we made our way across to the British Consulate for a wonderful reception to mark the ending of the Clean & Cool Mission, with participants radiantly happy about the collective adventure we have been on this past week.

My congratulations to Brownyn and James of Polecat, Oli who compered, Richard Miller of the UK Technology Strategy Board, whose support was crucial, and Jaclyn Mason of UK Technology & Investment, based in San Francisco.

Am more than ever determined to see how SustainAbility (already based in San Francisco, in the form of Jennifer Biringer and Patrin Watanatada) and Volans can do to help drive and shape the sustainability movement in this part of the world.

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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