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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Earth Day 2010

John Elkington · 22 April 2010 · Leave a Comment

Google's Earth Day celebration Google’s Earth Day celebration

Earth Day 1970 was a critical launch platform for the global environmental movement – and features large in my PowerPoint slide showing the four great societal pressure waves since 1960, coinciding with the peak of the first wave. The focus at that time was on the USA, whereas when I joined the International Board for Earth Day 1990, the spotlight had gone global – thanks to the indefatigable efforts of Earth Day co-founder Denis Hayes. 

More on Earth Day 2010 here.

Now, 40 years on, it’s tempting to think what we can do to celebrate the 50th anniversary in 2020. Meanwhile, however, it’s good to see a constellation of NGOs coming together to protest Anglo American’s plans to develop the so-called Pebble Mine in Alaska’s Bristol Bay watershed. The NGOs have secured a full-page ad in today’s Financial Times, the same day that Anglo American holds it annual shareholder meeting in London.

Somebody hadn’t looked at the calendar!

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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