Yesterday evening, David Metz kicked off the second of our ‘Second Half’ sessions hosted by Accenture at 30 Fenchurch Street. He reviewed the literature on market segmentation in the over-50 category, concluding that it is “thin”. Very lively discussion – the one-and-a-half-hour format for these late afternoon, early evening sessions is working very well.
Fascinated to meet Marc Freedman of Civic Ventures, the first social enterprise recognised in the 2010 Skoll Foundation Awards cycle. We have come across their Encore Program through our ongoing work with HP. A sense of parallel universes, which I’m determined to bridge.
Civic Ventures, in its own words, is “leading the call to engage millions of baby boomers as a vital workforce for change. Through an inventive program portfolio, original research, strategic alliances, and the power of people´s own life stories, Civic Ventures demonstrates the value of experience in solving serious social problems – from education to the environment and health care to homelessness. Founded in 1998 by social entrepreneur and author Marc Freedman, Civic Ventures works to define the second half of adult life as a time of individual and social renewal.”
Really like the core idea of generativity, which Marc explains here. For more on Civic Ventures, see here.
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