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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Video for Seoul

John Elkington · 21 April 2010 · Leave a Comment

Blossom on Barnes High Street traffic island Blossom on Barnes High Street traffic island Caption Bear at video studio Caption Preparing (Samphoto) Caption Striped

Meant to be in Seoul today for the Business for Environment (B4E) summit, but rendered impossible by Icelandic ash cloud. Had been meant to take part in various plenary, breakfast and lunch sessions, so we had offered either to do a live link (which would have had me in a studio in the early hours) or a video. Dow Chemical opted for a video for their lunch session, so that has been a key part of today’s story, with Sam woken at 05.00 this morning by a call from Seoul.

Gaia then helped us track down a video company in Soho, whence Sam and I made our way around 14.00. Nice walk in glorious sun – and they made it very easy. Then a walk back, via various artist’s materials, magazine and material shops, looking for a birthday card and a dress for an Indian wedding. In one shop, where they were playing Madonna’s Material Girl, I spotted some bolts of rather garish tiger striped material which, at least for me, chimed with the theme of the report I am working with the Global Reporting Initiative (GRI) team to finish off and send to the printers.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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