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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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What’s Unreasonable in Chinese?

John Elkington · 18 April 2010 · Leave a Comment

Cover of Chinese edition of 'The Power of Unreasonable People' Cover of Chinese edition of ‘The Power of Unreasonable People’

The foreign language editions of  our book The Power of Unreasonable People continue to crank out – shown here is the cover of the Chinese version, just published. I think we even get a tiny payment for this, which is a step forward after a number of my other books have been pirated there.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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