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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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BP’s reputation oiled

John Elkington · 1 May 2010 · Leave a Comment

We haven’t read much – if anything – about it in the press, but one of the things that Tony Hayward did when he took over as BP’s CEO was to quietly drop one of the values that had been adopted and trumpeted by his predecessor, Lord John Brown. The value was green.

I am sure there is absolutely no link with the ecological horrors unfolding since the sinking of the Deepwater Horizon, but whether or not the Financial Times today is right that Hayward’s first response to the news of the disaster was to ask the question, “How the hell could this happen?”, it might just be worth the subsequent investigators asking the question whether that quiet change in the company’s declared values was a more significant than we might have realised?

I can’t help but agree with Simon Barnes in today’s Times, when he argues that, in so many respects, “our addiction to oil is madness.”

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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