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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Has BP Ended the CSR Era?

John Elkington · 28 May 2010 · Leave a Comment

I find myself agreeing with a column by Professor David Scheffer in today’s Financial Times, in which he argues that the BP Deepwater Horizon spill in the Gulf of Mexico calls into question the corporate social responsibility (CSR) movement – with its reliance on voluntary principles and self-regulation. Having myself worked on an oil spill contingency plan for BP’s Schiehalion oil-field off Scotland in the 1990s, I have watched developments in the Gulf with mounting horror.

Found myself sitting in St James’s Square today, having arrived a few minutes early for a meeting with Robin Niblett of Chatham House – in his office that was previously Gladstone’s bedroom – and found myself reflecting on the number of times I have been into BP’s current HQ building in the Square while working on CSR and wider sustainability projects. Someone I talked to yesterday was wondering whether BP might follow ICI, another ‘national champion’ company I worked with through the 1980s and 1990s, down the slippery slope to extinction?

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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