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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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BBC Films Tim

John Elkington · 9 July 2010 · Leave a Comment

Tim and BBC film crew pause as plane flies by Tim (seated) and BBC film crew pause as plane flies by

With the build-up to the seventieth anniversary of the Battle Britain, I have been fielding a number of interview requests for my father, Tim. He did a filmed interview this week, to screen in September. Doesn’t much like interviews – says he didn’t do much and can’t remember much – but he did and does, and I think it’s great that there is such interest these days.

What concerns me, though, is that we tend to overlook the at-least-as-heroic efforts of people like the bomb disposal experts, the firemen, the convoy crews, the submariners and – because the bombing of Germany has come to be seen as overkill – the bomber crews. They may not have had such sexy (by the standards of the day) uniforms, but we should remember them, too.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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