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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Gujarat

John Elkington · 7 July 2010 · Leave a Comment

As if encouragement were needed to blow horns As if encouragement were needed to blow horns Goats as we drive north Goats as we drive north Shrine as we turn into the farm Shrine as we turn into the farm Rather discreetly decorated Rather discreetly decorated Potato field Potato field Cows Cows Stairway to the heavens Stairway to the heavens Farmers Farmers Shadows on carpet Shadows on carpet Discussion Discussion Sparrow's nest Sparrow’s nest Well Well Amy interviews Rohit Amy interviews Rohit

We flew this morning to Ahmedabad, arriving at 11.30, and then were driven three hours north to meet a group of farmers. A moment of vertigo as I looked down the farm well, or one of them, to see no bottom and no obvious water. First time, I think, that I have seen biogas digesters in the wild, though these ones didn’t look that effective. Among the minor touches I liked were the home-made sparrow nests that had been tied to pillars around one of the courtyards, to help birds that helped hoover up the flies and other insects that gathered around the farmyard. Then three hours back to Ahmedabad.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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