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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Mudlarks

John Elkington · 24 July 2010 · Leave a Comment

Reflection Reflection Shadows Shadows Rust in Itchenor Rusty landscape on a tank in Itchenor East Head perambulation East Head perambulation

Snapped a couple of random images at a wayside garden centre as we headed back to West Wittering, which turned out to be seething – but we managed to get away from much of the crowd by walking out to the end of of East Head. I lay on the dunes, upside down, in the sun, as a bumblebee, or similar, quartered the airspace over my head. I watched, with great joy, several groups of children – mainly girls – working themselves up to coating themselves from head to foot in the dark, unctuous mud of the mudbanks on the other side of one of the bodies of water. To begin with they were tentative, but then started slithering and sloshing around with great gusto. Overhead, a series of microlights buzzed back and forth – and a Tiger Moth, I think, dipped in and out at one point. What a glorious place.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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