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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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New Delhi

John Elkington · 9 July 2010 · Leave a Comment

The Imperial's Jaguar The Imperial’s Jaguar – lens misted by humidity Our Nano for the day Our (Bayer branded) Tata Nano for the day Nano 2 Nano parked on Development Alternatives surface designed to harvest rainwaterNano 3 Later in the day – and I’m taken with the Nano George shows us around the new DA building George shows us around the new DA building Glittering cow dung Glittering cow dung Inside the building's courtyard Inside the building’s courtyard – the central rectangle of stone will stream with water Interior (detail) Interior (detail) Amy about to interview Ashok Amy about to interview Ashok

As I emerged from The Imperial this morning, I snapped a picture of the hotel’s old Jaguar – my lens steaming up with humidity. One of the busiest days of the trip, with trips to see Development Alternatives, IDE India, (where we had an excellent lunch), TERI, MART and the European Business and Technology Centre (EBTC), which aims to promote a range of technologies, products and services in India, with a particular focus on climate change and renewable energy.

At Development Alternatives, we were hosted by Ashok Khosla (Chairman), who I have known for what seems like a very long time, and DA’s two Presidents, Arun Kumar and George Varughese. They took us around their new HQ building, still in construction, where you could hear wild peacocks in the nature reserve behind. Wonderful atmosphere to the place – and I particularly liked the glittering spirals set into inverted domes of cow dung. Interesting to hear how DA’s refusal to bribe officials massively extended the time-scale for the development – and led to the loss of at least one government grant, ironically from a European country.

At TERI, we were hosted by Leena Srivastava, Executive Director, who had kindly convened a group of the organisation’s key people – to present work they were doing in areas as various as biotechnology and renewable energy. Afterwards, we headed across to the Ambassador Hotel, one of the Taj chain, to meet Shankar Venkataswaran of SustainAbility in the Yellow Brick Road restaurant – which is where I first met him, years ago, thanks to Kavita Prakash-Mani – and Saroj Kumar Mohanta of MART, founded in 1983 and a leading consultancy on base of the pyramid (BoP) markets.

My eye was caught by the Imperial Airways poster, see below, showing a seaplane and putting me in mind of that wonderful book of a few years back, Corsairville: The Lost Domain of the Flying Boat. What days those were, for those who could afford them.

The Yellow Brick Road (detail) The Yellow Brick Road (detail)

Then, after a pretty intensive team dinner back at The Imperial, we all headed across to the Radisson hotel, near the airport, for a (very) late night session with Poul Jensen (Director) and Wolf Zech (Head of Business Development) from the EBTC. By the time my head hit the pillow, I was more than ready for sleep. Dreams crowded with solar planes, no doubt inspired by the success of the Solar Impulse.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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