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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Leaves Fall, SAP Rises

John Elkington · 7 October 2010 · Leave a Comment

1 Heythrop Park 1 2 Heythrop Park  2 3 Heythrop Park 3 4 Heythrop Park  4 5 Heythrop Park 5 6 Heythrop Park 6 7 Heythrop Park 7 8 Heythrop Park 8

Got up ferociously early to drive west, beyond Oxford, to Heythrop Park, near Entstone. Lovely morning, with early morning mist hanging over the landscape, right through to Entstone. Was speaking at an SAP conference on the theme of ‘sustainable utilities’. First time I have used Apple’s Keynote presentation software successfully, having had a hiccup at the National Grid a few days back, which forced me to rewrite that slide deck in short order in PowerPoint.

One of my messages was that the very fact that companies like Unilever (see previous entry) are committed to buying 100% of their ingredients from sustainable sources by 2020 spotlights a potentially huge market for software and related services to support the growing consumer and business-to-bussiness customer appetite for through-the-supply-chain traceability.

Had a lovely walk around the grounds, once I was sure the presentation would work, with a heron croaking wonderfully in the woods and the mist adding a sense of deep, Agatha-Christie-like mystery to the proceedings. Glorious to watch the red kites spiralling over the landscape as I drove to and from.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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