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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Tell Does It Again

John Elkington · 26 October 2010 · Leave a Comment

First Volans wine-tasting

T1 Tell shoots the tasters T2 Ale in black, Tell skips for joy T3 Amanda, me, Richard T4 Glass-scape

We have resurrected something that we used to do occasionally at SustainAbility: a blind wine-tasting. In the old days, when we are at the Knightsbridge office, we used to do it competitively, with Tell Muenzing (from Germany) championing European wines and Nick Robinson (from New Zealand) New World wines. This time, Tell did it on his own, with four reds and two whites.

Huge fun – and wonderful to look around the room and see colleagues from Argentina, Brazil, Germany, Singapore, UK and US. There’s a new book out, The Last Lingua Franca, by Nicholas Ostler (Allen lane), who argues that the shelf-life of English (or even ‘Globish’) as a global language may well be limited, with no global language needed by 2050 – thanks to machine translation and related factors. Fascinating thought, but in the meantime I remain keen to build organisations with diverse nationalities involved, to ensure both access to native speakers of key languages and a sensitivity to other cultures.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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