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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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The Guardian Again

John Elkington · 25 October 2010 · Leave a Comment

Looking for a media partner

Front window Front window G2 Shots G3 Printing press

Across to The Guardian this afternoon, with Sam. To discuss possible partnership on a number of projects we have in mind. Odd to think that I first started writing for The Guardian in 1979 or 1980, when I did a piece for their ‘Finance’ page, commissioned – if memory serves – by Hamish McRae. Then I did a series of articles for sections like ‘Futures’ and ‘Technology’, followed, later, by columns in sections like ‘Lifestyles’ and ‘From the Top’. Haven’t written for them for a while, but it looks as if I will be starting again with their recently relaunched ‘Sustainable Business’ website, where I have joined the Advisory Panel.

Interesting to see the Scott Room, in memory of CP Scott, a famous editor of the paper in its early days. Weirdly, many years ago, we arrived in Lagrasse in the south of France to stay in part of a home that proved to be owned by Richard Scott, who served as Chairman of the Scott Trust. As he greeted us at the door, something about his accent spurred to me to ask whether he knew David Layton, whose family had been involved in founding The Economist, and with whom Max Nicholson and I had co-founded Environmental Data Services (ENDS) in 1978. Turned out that Richard and David has shared a study when at Eton.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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