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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Under the Bean Tree

John Elkington · 1 October 2010 · Leave a Comment

1 Blackberries under Indian bean tree Beehive Beehive – and bees 3 Sam inspects beans W4 Autumnal bench 5 Dominoes at Walton Hall (last night)

We celebrated a sunny 1 October by shooting a video for Monica Araya and the 10:10 Campaign, which aims to help individuals, companies, cities, schools and so on cut their energy consumption – and, critically, their carbon footprints. The sequence will be used to launch the campaign in Costa Rica later this month, in fact, fittingly, on 10 October.

We tried to film in Bloomsbury Square, across the road, but it was a bit too noisy, so we retreated into 2 Bloomsbury Place’s “secret garden” – where Sam filmed me under what I think is an Indian bean tree. Very interested, too, to see that someone has installed a beehive in the garden. 

Elaine, just in today from a couple of weeks in Canada, has brought back a honeycomb from Doug and Margot Miller’s 100–acre property north of Toronto, where they now have around 40 hives.

The picture of the plastic draughts board comes from Walton Hall, near Stratford-upon-Avon, where I had headed yesterday evening, to speak at a National Grid sustainability event. Very nice crowd, though I almost stumbled with my first presentation using Apple’s Keynote software – couldn’t make it work properly on screen, despite it having worked earlier, so headed back to my room to rewrite the thing in PowerPoint. Today, Alejandro (Litovsky) used perseverance and trial-and-error to work out what I should have done. Simple, as it turned out.

One slight surprise: Juliana Grando of National Grid had brought along the slideshow and notes from a course she was taught at university which specifically covered my “thought and work”. Rather an odd feeling to be taught in this way, but rather cheering, too.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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