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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Gratitude for Sustainability Leadership

John Elkington · 5 August 2013 · Leave a Comment

With thanks to Jo Confino

Out of the blue, Jo Confino warned me a couple of days ago in an email that he was writing a blog for the Guardian Sustainable Business website, having read George Eliot’s Middlemarch. The mind boggled. Having never read the novel, I looked it up on Wikipedia, and couldn’t quite imagine the tack he would take. It duly appeared yesterday. Lovely to have such feedback while the blood is still pumping around my veins, rather than when I am stone cold and bound elsewhere, as Jo himself noted. I thank him. Great to be in such company, though as the later comments on the website note, Jo’s list could have been way longer.

Meanwhile, this mini-blog hopefully restarts my personal blogging process after one of the longest hiatuses ever on this site – mainly because I have been working away to finish off the new book Jochen Zeitz and I have been writing. An advanced draft went off to the publishers in San Francisco late last week, and we now wait to hear how it has gone down. It now draws on no less than 85 interviewees with leaders from various sectors and geographies: the last one I did was with Justin Welby, the Archbishop of Canterbury, while he had his portrait painted (for Durham Cathedral) in a room where, he told me, Thomas Cranmer wrote the Book of Common Prayer.

Have also started cycling again after a number of months not doing so – after the attack by a car in Berwick Street. That case is now going to court, which is encouraging. The wounds on my ankle have just about healed, though the back mudguard on my cycle is still stuck on with masking tape. Wonderful to be out and about again, though the seething hordes of non-Londoners on Boris Bikes can be a wee bit of a nuisance. It was an intriguing indicator of the make-up of people in the streets of London these days that when 7-8 people queued up in Berwick Street to give their contact details and ensure I had the number-plate of the offending vehicle, none of them was from the UK.

In other recent news: our newest recruit, Richard Johnson, joined the Volans team today; Gaia began the process of moving into her new flat in Stoke Newington on Saturday; and, coming to the surface after the book project (to date), I have finally got back to reading for real pleasure – finished Philip Kerr’s new novel in the Bernie Guenther series last night, A Man Without Breath. Stunning.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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