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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Cloud Appreciation At Wicken Fen

John Elkington · 28 September 2015 · Leave a Comment

Art materials for children
Art materials for children
Detail on a bench
Detail on a bench
Windmill
Windmill
Skyscape
Skyscape
Skyscape, with reeds
Skyscape, with reeds
Woven
Woven
Max Ernst cloud
Max Ernst cloud
Feathery cloud
Feathery cloud

Heading back to Cambridge from Ely, we spotted a sign to Wicken Fen National Nature Reserve. Ever since reading about Hereward the Wake as a child, I had been fascinated by fenland environments. (At the time, I sided with Hereward, little realising that my genome has a powerful Viking and Norman signal.)

Later, when I was on advisory boards for the old Nature Conservancy Council and, later still, for Anglian Water, I heard a good deal about Wicken Fen, without ever quite finding my way there.

So we were initially disappointed, having found our way there as the day wound down, to see a sign saying that the reserve closed at 17.00. We had arrived at 16.59. But the women manning the visitor centre said that, while the centre itself was closing, we could wander at our heart’s pleasure (or is it leisure?) through the fens. So we did, with dazzling cloud displays all the while.

Joy.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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