• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

WEC And M&S Event On Future Business

John Elkington · 27 April 2016 · Leave a Comment

I started out on edge of group, but was moved to centre-forward
I started out on edge of group, but was moved to centre-forward

Across to Paddington Basin early for a World Environment Center session, co-hosted by Marks & Spencer, on business futures – specifically innovation in terms of business models (the focus of our ongoing project for the Business & Sustainable Development Commission), system level governance and collaboration.

As one participant put it, systemic change “is now happening – like an express train.” But another noted that the problem is that there is now a real risk of social dislocation because, “before the winners [in the new market game] have won, the losers have lost, got angry and brought the system down.”

That’s the space we’re playing into both with our UN Global Compact and Business & Sustainable Development Commission work. It feels like quite a responsibility. Indeed, during the event a group photo was taken (see above), and I started out hovering on the edge of the proceedings. But was then steered into the centre – and told I had helped get the ball rolling on sustainable business, so I ought to be centre-stage.

Hmmm. But an encouraging aspect of the session was that most people there are now thinking in terms of the need for system change, whereas when we started Volans in 2008 that wasn’t at all the case. Most people then were struggling to keep their noses above water.

World Environment  Council Meeting at M&S on 27.4.16
World Environment Council Meeting at M&S 
World Environment  Council Meeting at M&S on 27.4.16
World Environment Council Meeting at M&S on 27.4.16

Uncategorized

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Julia on Reminder of Glencot Years
  • Jeff on Shawn Phillips: A Night In Positano
  • Gaia Elkington on Gaia’s Strawberry Hill House Flowering

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2025 John Elkington. All rights reserved. Log in