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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Conservation Is Now A Thing

John Elkington · 13 January 2019 · Leave a Comment

My long-gone friend and colleague Max Nicholson would be shocked rigid to see what is happening with the Sixth Great Extinction, but at the same I suspect he would relish some of the news. Learned today that my long-standing colleague at SustainAbility, Kavita Prakash-Mani, now also a member of the Volans Board, has been appointed WWF’s new Global Conservation Director. My heart lifts.

Also in recent news on the conservation front, I have been asked to renew my term on the WWF UK Council of Ambassadors, and to join the Board of Conservation X Labs – delighted to accept in both cases.

Wildlife projected me into environmentalism and sustainability. Now it seems, conservation is becoming a real Thing in my life. Pay-back time?

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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