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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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A Different Story At Slimbridge

John Elkington · 15 May 2019 · Leave a Comment

Initially, I was horrified by this poster, till Andrew Kerr made me read it more carefully
Site of the old Roman ford across the Severn, as we wait for a table at The Old Passage Inn
Panorama as sun sets
Entering WWT Slimbridge
Sir Peter Scott

We drove across yesterday from Lower Slaughter, via Hill House, to Frampton on Severn. In the evening, we drove along the peninsula defined by the river to what turned out to be an old Roman fording site, at the end of a long tell-tale straight road. We were headed to The Old Passage Inn, which was delightful, but first took a walk along the river bank.

The pin marks The Old Passage Inn

Today, we headed across to WWT Slimbridge Wetland Centre, where I was due to give a talk as part of a ‘Let’s Write A Different Story’; session organised by WWF (sic). I was invited as a WWF-UK Ambassador, speaking alongside Maria Dyson (Legacy Support Manager at WWF-UK), Emma Keller (WWF-UK’s Head of Food Commodities) and Lauren Wiseman (Environmental Manager, WWF UK).

Only face I really knew in the audience was Andrew Kerr, Chairman of the Sustainable Eel Group, who I had invited along because he lives nearby. The session went very well indeed, with our various presentations linking together very nicely – and the Q&A period could have gone on a lot longer.

As we walked around the wetlands later , we got lots of nice comments from WWF-UK supporters who had taken part. Then back to London, via a ferocious jam around a pile-up on the M4. A reminder, if any were needed, of just how lucky that I need to drive so little.

Elaine captures me in reflective mood on the Severn

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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