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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Swanning Around Europe

John Elkington · 13 October 2019 ·

Every so often in my life, things seem to go into warp speed, for better or worse. That has certainly happened in the past few weeks, with the diary suggesting that another acceleration is imminent: Germany, Holland and Canada incoming.

Am currently shaking off a bad dose of flu, unsure whether I picked it up in all the air travel this month or whether it came from the 4-way flu jab I had a couple of weeks back as I walked back from somewhere through Fleet Street. Either way, let’s say I haven’t been feeling myself this week.

Still, am also much buoyed by the early responses to my requests for what the publishers cheerfully call “advance praise” for Green Swans. Quite (American sense) moving, some of the comments on the book.

Otherwise, here are some of the things that have been keeping me busy since the last entry – with visits to Amsterdam to speak at the GIIN Investor Forum, Finland to chair the first meeting of the new Neste Sustainability & New Markets Advisory Council, to Copenhagen (to speak at Deloitte’s ‘Dinner on the Edge’ – losing an aircraft engine along the way and having to swap planes at Heathrow – and then, the next morning, to a UN Global Compact breakfast on the future of the restaurant sector), a speech at the London Business School for Michael Norton and a fascinating group of Chinese alumni of the CK Graduate School of Business (speaking alongside Howie Frumkin, head of the Wellcome Trust’s Our Planet, Our Health initiative), and then, on Friday, across to the London Stock Exchange, very early for me, for the launch of their new Green Economy Mark and Sustainable Bonds Market.

Here’s what they say about the LSE initiatives: The Green Economy Mark recognises listed companies with 50% or more of revenues flowing from environmental solutions, while the Sustainable Bond Market (SBM) incorporates new Sustainability, Social and Issuer-Level Segments. These initiatives are designed to support issuers implementing sustainable business models, and investors who are increasingly focusing on environmental products and services supporting the transition to a low carbon economy.

A case of serendipity, the LSE one: was invited by our neighbour Stewart Lloyd-Jones and his partner Tamara Gehring, who works for the LSE.

Richard and Yinka, in our Somerset House offices, with a growing forest of Yinka’s plants
View from bedroom window in Amsterdam, where I speak at GIIN Investment Forum
Nest across the way uses metallic tape as construction material
Louise and James Cameron in our Helsinki hotel ahead of the Neste meetings
Not swan’s feathers, I imagine, but a topical note in my Helsinki hotel lamp
The once-upon-a-time Neste, though refineries will always look like refineries, I imagine
Reviewing potential future feedstocks
Ditto
Idyllic setting for second day of the Council meeting
Landscape
Ditto
Panoramic view of some of the group in action
En route to a group photo
My bedroom window at the extraordinary Nimb Hotel in Copenhagen has a Tivoli view
Caspar keeps an eye on Nathalie
Ground level
London Stock Exchange for launch of new Sustainable Bonds platform

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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