• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Green Swans Erupt Into NZ

John Elkington · 12 July 2020 · Leave a Comment

Jieying shows the Green Swans to the Rangitoto volcano, or vice versa

Early this morning, my friend and colleague Zheng Jieying emailed from New Zealand to say that she had taken her copy of Green Swans to the country’s volcanic east coast – and showed them the young volcano Rangitoto, one of the iconic symbols of Aotearoa New Zealand.

As she explained: “The name of Rangitoto in te reo Maori implies the evidence of witnessing something of greatness or significance, such as a volcanic eruption. Seabirds were swirling, their crisp long callings in the cold wind. The dramatic colours of the clouds were as if setting up a stage for a[n …] entrance.. [T]he Green Swan ushered us into a new dawn.”

Uncategorized

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Julia on Reminder of Glencot Years
  • Jeff on Shawn Phillips: A Night In Positano
  • Gaia Elkington on Gaia’s Strawberry Hill House Flowering

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2025 John Elkington. All rights reserved. Log in