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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Positive Fashion

John Elkington · 11 June 2021 · Leave a Comment

Clockwise from top: Rachel Arthur, Valerie Keller, me

This week saw us properly back in the office, Somerset House, for the first time in a very long time. On Tuesday. I was also meant to go in yesterday, Thursday, but had too many Zoom calls already booked – and had managed to give myself blisters by wearing new shoes on a hot day and walking back and forth across London to pick up a new suit.

Plants back in place in the office, which greens the space up nicely. But the rhythm of online events and calls continues unabated. This week, for example, my virtual gigs have included two with the Vibe Summit, on Monday evening for (EU and North America) and on Tuesday morning (APAC). Also zoomed into the latest meeting of the Royal Household Environmental Steering Committee, affording a somewhat different set of lenses on reality.

Very much enjoyed an event with The League of Intrapreneurs, as part of Global Intrepreneur Week. Founded by my old colleague and friend, Maggie De Pree, the League had asked us to do a couple of sessions this week. Mine saw me in the chair of a session on Biomimicry and Regeneration, featuring another long-standing colleague and friend, Beth Rattner (ED, Biomimicry Institute), Diana Yousef (founder & CEO, change:WATER Labs) and Ido Sella (founder & CEO, Econcrete).

It went exceeding well, by all accounts. As did yesterday’s session for the Positive Fashion Forum, with Rachel Arthur of FashMash in the chair and Valerie Keller of Imagine and I discussing the need for transformational leadership and collective action. Important issues raised, but we concluded that this the transformation is only going to work if it’s fun, at least some of the time. And this was.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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