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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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In The Footsteps Of Moses And Jesus

John Elkington · 24 October 2023 · Leave a Comment

Some completely unexpected joys today, from the typos at breakfast in the Holiday Inn (see photograph below), to a visit to Bethany beyond the Jordan, the reputed site of Jesus’s baptism, where I saw a heron snaking its way through remnant marshes, and then Mount Nebo – where Moses is meant to have seen the Promised Land before dying, knowing he would never find his own way there.

We also saw the sites of historical places with deep historic resonance, among them Jericho and Moab. After the surrounding semi-desert, the sight of the oasis around the Bethany beyond the Jordan site was profoundly refreshing, though the scale of the irrigation was indicative of the pressures that are increasingly strangling the Jordan River.

The smell as you entered the site was a strange mixture of water, damp soil, disturbed earth and cement. Perhaps it had to do, too, with the current haze. Certainly the air smelled thicker. But the closer you got to the river, the fresher the air seemed.

I was profoundly moved by seeing the river, though I can’t help but see the Abrahamic religions as complicit in the destruction of nature. The sense that the only worthwhile destination for human life was some version of the afterworld or Heaven radically undervalues our living planet – with implications that are only too clear.

Meanwhile, the levels of plastic in the environment here beggar belief. As we approached Madaba there was one open waste tipping site that was spreading plastic debris across the mountains all around.

More positively, we visited a social enterprise backed by the Queen Noor Foundation where they produce mosaic versions of everything from the Tree of Life to images more reminiscent of Andy Warhol on a bad day. Lovely, dedicated people. And the history of mosaic-maing in the region is impressive, including the 6th century mosaic map of Jerusalem and the Holiday Land, which we saw in the small church of St George.

A slight glitch in language in the Holiday Inn on the Dead Sea
The site where John the Baptist is said to have baptised Jesus
Security
Greek Orthodox church – with two signs of the times
Air-conditioning units are becoming a major climate headache worldwide
But they seem to have won the halo of saintly approval
Mother and child
The Jordan – of which this is part – is a shadow of its former self
Life-belt, though the river is hardly deep enough to drown in: the Jordan has been crucified
A sense of layer upon layer of history here
My footprint in the sand when I went to look at regenerative planting
A view from Mount Nebo
Circular rock door from an earlier church
6th century mosaic map of Holy Land, in Madaba, with a fish swimming upstream, away from Dead Sea
Fruit juice vendor in Madaba, squeezing our pomegranates

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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