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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Substack Adventures

John Elkington · 24 February 2024 · Leave a Comment

I experiment with a new channel.

A few weeks ago, I opened a new Substack channel, Surfing the Future. It won’t replace this blog, but it may mean that at times some content that might have appeared here will appear there.

The latest post, my twentieth, reflects on a fascinating week of visits and conversations that helped me refine my thinking on various aspects of system change. It also explains the dragon image above, topical because this is the Year of the Dragon and relevant because of the varying symbolism of dragons in the East and West.

The hummingbird, our Volans mascot, symbolises my year-long quest to work out how I can best advance the change agenda once I have reached the age of 75 in June.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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