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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Rounding Up

John Elkington · 20 April 2024 · Leave a Comment

A few highlights of a hyper-accelerated period

Leaving tomorrow for three days at the World Energy Council’s Congress in Rotterdam, where I am due to speak on Tuesday. Since we got back from Normandy – and delightful to see Hania, Jake and Gene again this afternoon – I have been working on my big rethink. Such things seem to happen to me every 5-6 years, the last time coinciding with my product recall for the triple bottom line via the Harvard Business Review.

This time around the driver seems to be a growing concern that however much excellent work we do with individual businesses, it’s can be a bit like putting cleaned-up fish back into polluted waters, in that market dynamics push them away from ambitious goals. We seem to be experiencing something of the same even with Unilever at the moment. All part of the ESG and sustainability recessions I have been talking about.

So I am focusing my thinking on how we can design markets that push companies in the right directions. Along the way, I plan to dig into the histories of attempts to build markets for carbon, biodiversity, fair trade, organic food, water, impact investment and eco-tourism, among others. A strong sense of being. back on the learning curve again.

In the process, am playing with AI in developing the thinking, including ChatGPT for word-based research and Artiphoria for image generation. One of my favorite images this week was one I generated for a Substack post on the Anthropocene, featuring a polar bear hitchhiking away from the Big Thaw in search of ice and deeper snows.

Happily, interest in my new book, Tickling Sharks, seems to be building – with several people this week – in places as disparate as America, Germany and the Czech Republic – saying they were attracted by the fact that I am unusual in. being able to cover the past, present and future of the sustainability agenda. Did an excellent fireside chat on the theme with Elisa Moscolin at a Sage offsite in Clerkenwell on Tuesday morning.

Then, on Wednesday, Elaine and I went across to the Science Museum for a session on the science of taste – with an additional sparkle added by the tasting of Prosecco, English Sparkling Wine and true Champagne. Absolutely fascinating. And perhaps the most interesting bit was when Professor Smith circulated strips of paper and asked us all to put them on our tongues. Some people winced with the bitterness, others experienced a slight sourness, while Elaine, I and some others simply tasted paper. A striking example of how different people’s palettes can be.

Am also managing to read a fair amount at the moment, while buying more books than I could ever possibly read. Am reading Jonathan Clements’ Rebel Island, on the history of Taiwan, at the moment – utterly fascinating. Before that I read The New Cold War by a family friend, Robin Niblett. And am planning to read Daniel Suskind’s book, Growth, on the Eurostar tomorrow.

On the fiction front, I also just finished Tom Brady’s fast-paced thriller, Yesterday’s Spy. Given Iran’s attack on Israel this week, it was riveting to read about a different Iran, back in the Shah’s day.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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