• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Now We’re Seventy Five

John Elkington · 23 June 2024 · Leave a Comment

Swifts arced through the skies over our Barnes home as I celebrated my seventy-fifth birthday today. There were far fewer than I saw in Madrid a few weeks back, but they remain my favourite bird – even if they haven’t yet taken advantage of the swift boxes we put up as part of re-roofing project a couple of years back

Very striking to see how the number of birthday cards has shrunken over the years, to be replaced by a blizzard of email, LinkedIn and WhatsApp messages from around the world. And amazing, too, to see how any birthday with 10, 25 or 50 in it triggers the best in other people, if not always the recipient.

Plenty of those online messages asked what we were doing to celebrate – and I suspect my answer surprised many. Peter Byck came for lunch with his family, hotfoot from Phoenix, Arizona. I am attending the London premiere in Soho tomorrow for his new 4-part docu-series on regenerative farming, Roots So Deep. I covered his work on “Carbon Cowboys” recently via my Substack channel. And in the afternoon they recorded an interview for his forthcoming, The Peter Byck Show.

By way of celebrating the launch of my latest book, Tickling Sharks, I also posted a Substack article reflecting on. what I learned from the process of writing it. Along the way, I mentioned the fact that it was some sort of milestone birthday – and was promptly bombarded by global goodwill. I might do this again : )

Uncategorized

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Jonathan Watkin on Reminder of Glencot Years
  • Robert Knowles on Reminder of Glencot Years
  • PATRICK DICK on Reminder of Glencot Years

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2025 John Elkington. All rights reserved. Log in