A Must Read from the Godfather of Sustainability
Volans and Fast Company Press are proud to announce the release of Tickling Sharks: How We Sold Business on Sustainability, the 21st book by John Elkington, aka the “Godfather of Sustainability.” It offers a candid and comprehensive look at the evolution of the sustainability agenda over the past 50 years, offering unparalleled insights from the man who coined the term “triple bottom line”—People, Planet, and Profit.
John Elkington has been at the forefront of the sustainability movement since it began, advising some of the world’s most influential companies and business leaders. In Tickling Sharks, he shares an insider’s perspective on the trials, triumphs, and transformations that have shaped the journey towards sustainable business practices.
The book’s central message is that the next 15 years will see more change than the past 50 years—but that it will drive us towards systemic breakdowns as well as breakthroughs. The quality of leadership will be even more critical than in normal, less disrupted times.
Tickling Sharks is a call to action for business leaders, policymakers, and sustainability advocates. Whether you read it on a plane, on the beach or back in the office, this is a must-read for anyone committed to driving positive, systemic change.
If you would like John to talk about Tickling Sharks to your organisation, please contact Natalie Jude.
Reviews
“John is a legend. Throughout my 30-year career in sustainability leadership, he has been a source of insight and inspiration. By extension he has influenced the thinking of thousands of senior executives on our programmes.” Dame Polly Courtice, founding director, Cambridge Institute for Sustainability Leadership
“Thank you, John, for being our godfather, soothsayer, advocate, provocateur, and—ultimately—inspiration.” Hannah Jones, CEO, The Earthshot Prize
“By coaching the enlightened—and confronting the laggards—John has helped put the issues and opportunities firmly on the top tables of some of the world’s largest and most impactful businesses.” Sir Dave Lewis, former CEO, Tesco PLC; chair, WWF-UK
“John has seen farther, sooner, and better than anyone how commerce could reimagine the world and has done so with modesty, eloquence, and kindness.” Paul Hawken, environmentalist, entrepreneur, author of The Ecology of Commerce, Drawdown, and Regeneration
“With his patented mixture of humor and ardor, the father of the triple bottom line distils the most important lessons learned during a long career spent at the bleeding edge of ESG.” Denis Hayes, organizer of the first Earth Day in 1970; former head, Solar Energy Research Institute; president, Bullitt Foundation
“John Elkington is unusual in that he has ridden—and helped shape—so many waves of change. But perhaps his central contribution has been in helping to ensure that the tremendous opportunities offered by responsible and sustainable business models are increasingly understood by CEOs and boards.” Paul Polman, former CEO of Unilever, campaigner, and co-author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take
NOTES
Availability: Tickling Sharks is now available at major bookstores and online retailers in hardback, paperback, Kindle and audio versions.
Media Inquiries: For more information, please visit Fast Company Press’s website or contact Natalie Jude at +44 (0)7788212915 or natalie@volans.com. She can also help with review copies, interviews, and other media requests.
Leave a Reply