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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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And Z Is For Zouk

John Elkington · 3 January 2025 · Leave a Comment

My opening Substack post of the year looks at the work of Zouk Capital, where I have been on an advisory board for many years, in the spirit of regenerating capitalism. I generated the images before Christmas, this one meant to show a robot recharging itself from an EV charging point.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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