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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Fighting My Way Back Into 2026

John Elkington · 15 January 2026 · Leave a Comment

Having been locked out of this site for several months, I thank Chris Wolf and Carlo Schifano for handing me back the keys.

With Gaia and family were in Canada, Hania and family in Tenerife, Christmas and the New Year were fairly quiet, though we saw various friends at different points. I found the long break liberating, plowing my way through several stacks of books, but also working on the new book I am developing with Charmian Love.

And, by way of a catch-up, here are some of the Substack articles I have posted in the meantime:

1. A kaleidoscopic survey of some of the things I was doing as 2025 wound down, including a trip to Florianópolis in Brazil and another session with AIRMIC and insurers and reinsurers.

2. A well-received piece on where to channel our energy in 2026.

3. An even more warmly received post welcoming the New Year and discussing Trump’s entirely unintended gift to the sustainability world.

4. A piece inspired by the World Future Energy Summit in Abu Dhabi.

5. An exploration of some of the ways in which copper has underpinned our civilisations – and why it is now critical to the transition to greener economies.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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