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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Bibliotecha Alexandrina Sprains Ankle

John Elkington · 8 February 2026 · Leave a Comment

I have longed to visit Alexandria at least since my 1975 working visit to Egypt, but I suspect that the yearning tracks back to films like Ice Cold in Alex, made in 1958. In any event, meeting Ismail Serageldin when we both served on the Nestlé Creating Shared Value Advisory Council, many moons ago, whetted my appetite yet again.

He invited me to visit the Bibliotecha Alexandina, where he was founding director, but somehow I never could find the time or occasion. The project aimed to reanimate the fabled, ancient Library of Alexandria, an astonishing seat of learning for centuries.

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An interior within the Bibliotecha Alexandrina: panorama distorts structure, but gives a sense of space

Various Roman emperors seem to have had a hand in the Library’s destruction: Julius Caesar with a partial burning and then, variously, Aurelian and Diocletian during later attacks on the city.

Whatever the internet may advise, the drive to Alexandria from Cairo is a long one. With a massive jam as we left Cairo, the trip took us – and our driver – around four-and-a-half hours. We arrived after sunset and were forcefully struck by the number of petrochemical plants in the area, their flares burning even brighter against the darkening sky.

When we awoke the next morning at the rather generously named Windsor Palace Luxury Heritage Hotel, a time capsule from a much earlier era which had seen better days, we were happy to find that our balcony looked out onto the castle. It was built by Sultan Al-Ashraf Qaitbay between 1477 and 1479, apparently, to protect the Mediterranean coast from Ottoman invasions. Situated on Pharos Island, it was built atop the ruins of the famous Lighthouse of Alexandria.

By then we had got used to the constant honking of the traffic outside, though the rafts of waste floating in the harbour were a bit of a shock. Still Britain, seemingly, can’t manage its coastal waters these days, either.

We walked from the hotel to the Bibliotecha Alexandria (BA), with Elaine struggling at times to reconcile her mental image of the city and the honking, potholed reality. Indeed, I freely confess, my photographs below give a rather generous sense of the city as she is today.

For example, when, after our BA visit, we walked (or in my case hobbled) across to the Alexandria National Museum, we cut through a park, which looked green enough from a distance. But once we managed to find a way in, we discovered that it was full of rubble, litter and at least one dead dog. The museum itself was a reminder of how far such places still have to go with the presentational aspects of their businesses.

In any event, spooling back a bit, we overshot the entrance to the BA, and were loosely redirected back the way we came. An entrance then presented itself, so we took it, only to find that it was part of a building site. Again, we were redirected in energetic Arabic, but climbing a cement dust and rubble covered stairway, I lost my footing and fell quite a distance – ending up with a severely sprained ankle. Hence the later hobbling. (It’s now strapped, in case you’re interested…)

As I painfully persevered, we discovered one of the most extraordinary buildings either of us have ever visited. Some sense of it will be suggested by the images below, but just watching people sitting at desks and studying books was a true joy. As with the Grand Egyptian Museum a few days ago, full marks for the design, but there were areas where corners had clearly been cut in the construction.

Later, after less than a day in the city, we reversed our steps to Cairo and the Westin, ahead of our (in the event seriously delayed) Egyptair flight early on Thursday morning.

As we travelled to and fro, and sparked by a comment made by Dr Abla Abdel Latif a couple of days earlier, my brain was continuously working on what would eventually become the Domino Scenarios, which I will aim to cover in a later post here.

Meanwhile, here are some snaps from along the way:

Crossing the Nile
Much of the trip, once free of jams, was a blur of illuminated trucks
Further away than it seems here, but this was part of our view in the morning
Relic of former times: one of the lifts in the Windsor Hotel
Panorama from the roof of the hotel
Icons, ancient and modern
The wasp-like taxis left a certain amount to be desired, so we later opted for an Uber
A concatenation of cultures – with parking for Immortals
Maths clearly not a strong point
Our first sight of the BA
To distract myself from my sprained ankle, I watched the window-washers
The BA sports some striking artworks
Lovely idea: a series of printing presses featured
Some of the working areas
On our way to a café
Reminiscent of the golden ibis we have at home
A widely publicized statue
This extended snake caught me eye in a papyrus scroll, being led on a tether by 6-8 people
In the end, with many objects encased, you have to play with the reflections
A security guard told me not to take this as we walked to the National Museum
Solid state traffic, with constant honking, as we prepared to head back for Cairo
Faded glories of industries past
A typically ambitious load
We saw a profusion of old (or renovated) dovecots, like terracotta Daleks, on our way back to Cairo

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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