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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington

New Look for SustainAbility.com

John Elkington · 1 August 2010 · Leave a Comment

The new SustainAbility website can be found here – I think it’s a big improvement.

Visualizing the Word Sustainability

John Elkington · 29 July 2010 · Leave a Comment

Design by Michael C. Place Design by Michael C. Place

Two years ago, Stora Enso, the Scandinavian paper company, commissioned six designers to create posters inspired by the word Sustainability. The winning designs came from Marian Bantjes, Bruce McCall, Christoph Niemann, Michael C. Place, Paula Scher and Winterhouse. Sadly, the series was cancelled when the paper company sold its U.S. operations after printing and distributing only the Bantjes, Niemann and Scher works.  But all six are now downloadable for free from a website which I found via a Big Think link Will Rosenzweig of Physic Ventures sent me today. 

Mudlarks

John Elkington · 24 July 2010 · Leave a Comment

Reflection Reflection Shadows Shadows Rust in Itchenor Rusty landscape on a tank in Itchenor East Head perambulation East Head perambulation

Snapped a couple of random images at a wayside garden centre as we headed back to West Wittering, which turned out to be seething – but we managed to get away from much of the crowd by walking out to the end of of East Head. I lay on the dunes, upside down, in the sun, as a bumblebee, or similar, quartered the airspace over my head. I watched, with great joy, several groups of children – mainly girls – working themselves up to coating themselves from head to foot in the dark, unctuous mud of the mudbanks on the other side of one of the bodies of water. To begin with they were tentative, but then started slithering and sloshing around with great gusto. Overhead, a series of microlights buzzed back and forth – and a Tiger Moth, I think, dipped in and out at one point. What a glorious place.

Art through the millennia

John Elkington · 24 July 2010 · Leave a Comment

Dolphin mosaic Dolphin mosaic, Bignor Vineyard Vineyard, Bignor 1 Self-portrait, Goodwood Sculpture Park 2 Steven Gregory’s ‘Fish on a Bicycle’3 3 ladies and a cat 4 Distortion 5 Ralph Brown’s ‘La Sposa’ 5a Jilly Sutton’s ‘Fallen Deodar’ 5b Over ‘Fallen Deodar’ to Manfred Kielnhofer’s ‘Timeguards’ 6 ‘Timeguards’, with vegetal echos 6b Phillip King’s ‘Sun’s Roots II’ 7 Danny Lane’s ‘Stairway’

Started off the day at the Bignor Roman Villa, which has some interesting mosaics, and a couple of poignant children’s skeletons, and then decided on the spur of the moment to go to the Goodwood Sculpture Park again – although, once again, it proved very hard to find. Well worth the effort, though. Lovely weather as we walked around – and very few people indeed. Seems something of a well kept secret, this place.

It Was 70 Years Ago …

John Elkington · 23 July 2010 · Leave a Comment

CH1 Chidham 1 CH2 Chidham 2 – the crash-site is alongside the copse on the horizon CH3 Chidham 3 CH4 Chidham 4 CH5 Chidham 5 Coastal signpost Coastal signpost Bosham boat Bosham boat West Wittering flag West Wittering flag Elaine Elaine Dunes, East Head Dunes, East Head Prospecting Prospecting P1 East Head panorama 1 P2 Panorama 2 P3 Panorama 3

Next month, more precisely 16 August, will mark the seventieth anniversary of the day Tim was shot down during the Battle of Britain, with his Hurricane crashing into the south end of the Chidham peninsula, part of Chichester Harbour, and him landing by parachute near West Wittering. We got as close as we could to the crash site without infringing private property more than we already had done to get to the coastal path, then walked on through a haze of butterflies – and what I think were thunder flies, which blackened by orange shirt at one stage. One treat was seeing an egret on the shore at one point.

After a ploughman’s lunch in Bosham, we drove south to West Wittering, where we parked and made our way out onto East Head, a wonderful complex of sand dunes. The landscape was intensely familiar, given that we have quite a number of the paintings that Caroline did many years ago after visiting the place, for the same reason that we were there. A huge, atmospheric sky, but the rain – which had seemed imminent for much of the day, held off.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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