John Elkington

When I cycle to Volans, I pass the Animals in War Memorial by Park Lane.  But until today I hadn’t realised that of the one million horses shipped from Britain to France during WWI, only 62,000 had returned to this country.  Nor had I realised how many of the animals were shipped from the US and Canada when our own stables ran dry.  Those animals that weren’t killed outright tended to end up on the butcher’s block.  All this was brought home by War Horse, which I saw this afternoon with Elaine’s sister, Christine. 

The staging was incredible, with the main backdrop symbolising part of a page torn from an artist’s notebook. I surreptitiously took photos, without using flash, and though they don’t really capture the full measure of the thing, they’ll remind me of a deeply moving experience.  One image that will live on is the centre of the stage spiralling up to show a cross-section of the carnage beneath the surface, like one of those instruments that they push into a Stilton to extract a sample of the cheese.  Here, instead of the blue veins, you could see the bodies of men and horses. 

Outside the National Theatre   Stage 1   Stage 2

  Cutout   Waterloo sunset

  The full Moon seen from Taylor’s

As the financial crisis continued to deepen, I flew to Porto, Portugal, on Tuesday, to do a keynote address at an Organic Exchange conference on opportunities to use organic approaches to strengthen sustainability, resource and investment strategies.  The focus of Organic Exchange, which involves companies like C&A, Nike and Patagonia, is on organic cotton.

One highlight of the two-day visit was dinner with a small group of people near the old iron bridge across the Douro, hosted by Jill Dumain of Patagonia; the other a dinner with pretty much all the participants at Taylor’s, with spectacular views over Porto – and a full moon hanging in the sky (see photo above).  Wonderful evening sandwiched between Rebecca Calahan Klein of Organic Exchange and Marci Zaroff of Under the Canopy.

The keynote seemed to go very well, with a couple of companies telling me that they had (independently) called or emailed their CEOs to suggest I did a similar speech for them.  That said, I did provoke one participant to protest that I was “cursing in church” when I imagined a future in which demographic pressures – with a global population rising towards 9-10 billion – drove a process by which elements of the organic movement hybridised with aspects of the genetic engineering world.  But then others came up afterwards and said they could easily imagine this happening, as safer GM methods were used to boost the water efficiency of cotton plants – though, admittedly, the definitions of organic would need to change for this to become possible. 

  This bridge is a bit of a blur – because I didn’t want to flash Crossing the bridge en route to Taylor’s   Walking down to Taylor’s   Barrels of port   Walking back afterwards

Our Land Rover with Blue, the whippet, as bonnet mascot

It’s sixty years since the first Land Rover took to the road, in 1948 – the year before I was born.  Its registration number was HUE 166.  For close on 20 years in the 60s and 70s, my family had a vehicle which didn’t look much different, JBW 797.  It was old even when we got it, the story being that it had been twice around the world already and at one stage had served as a logging vehicle.

Whatever its family tree and previous exploits, it became a centre plank of our younger years, a porch on wheels, a rough-and-tumble covered wagon.  We would put it in the lowest gear as we drove across Little Rissington airfield, leaving it to its own devices as we all dived off to find and pick mushrooms.   We treated it to excursions in a nearby quarry, in the days when we still shot things – and I recall one time, with the canvas top removed, when we drove back through Bourton-on-the-Water in the rain, with at least one of our party wearing a huge snorkel mask and another plucking something, with the feathers strewing out in our wake.

In 1970, Elaine and I took it – and four friends from university, ian, Jan, Martin and Rex – to Greece for two months, taking the ferry to Skiathos and then on around the Pelopennes.  During that trip, it turns out, we bumped into Geoff Lye, much later a colleague at SustainAbility and Volans, who was driving around the Greece with friends in a London black cab. 

It was a wrench when the family finally sold JBW 797, but by then its alumium body was corroding fairly badly – and its paintwork had worn down to silver on the wings and bonnet, where we seemed to spend much of our time – as shown in the photo above.

So happy birthday to HUE 166, to whatever is left of JBW 797 and to Land Rover. That said, I do wonder whether a decade hence we will look back and see that Land Rover – like many other automakers – took a dangerous detour in plunging so wholeheartedly into the SUV era.  True, as Land Rover insists, the vehicle has served brilliantly in an endless number of scientific and environmental projects, but the marque has become much more closely identified in recent years with the 4×4 plague of Chelsea Tractors.  If conspicuous consumption becomes less socially acceptable, it will be fascinating to watch the Land Rover mutate back closer towards its original functions.

JBW 797 in Greece   JBW 797 in the Pelopennes

En route to the London Accord

With the financial world tumbling around our ears, Charmian and I went early in the week to find out more about the London Accord from Michael Mainelli of the Z/Yen Group.  A fascinating initiative which aims to blend social, environmental and financial agendas and that deserves to be even more widely known.  A little later in the week, Doug Miller of the European Venture Philathropy Association kindly came in and did a 101 session for a group from Volans and SustainAbility.  Spent a fair amount of the week doing client work, writing articles and preparing presentations, all of which are tending to refer back to the work of Nikolai Kondratiev and Joseph Schumpeter, two economists whose work had a profound influence on the way I see the world.

London’s future as a financial centre is being questioned by some as the market turmoil continues, but the current crisis and suffering is put in perspective by something Elaine told me today.  I have always wondered why the Piccadilly Line jinks about and makes such a screeching noise between South Kensington and Knightsbridge stations.  The reason, according to Catherine Arnold’s book Necropolis, is that the line had to be routed around huge numbers of corpses that had been buried near Rotten Row during the Great Plague.  Something else to think about as I cycle nearby on my way to and from work.

The conversation continues after Doug Miller has gone   Charmian and I …   … are among those celebrating Smita’s joining full-time   Sam reclines towards the end of another frenetic day   With Sam, Astrid and Smita: am I turning into a silver-back gorilla?   Deceptive: the sun sets over London – after another day of financial carnage

As I pushed my cycle through the front door last night after arriving back late from Volans, Elaine asked me whether I wanted to watch Simon Schama on BBC – the first programme in a new series on the American Future. We proceeded to do so and it proved to be the most extraordinarily powerful indictment of a particular style of development that has pushed much of the US economy ever-closer to water scarcity, just as pioneers like John Wesley Powell warned that it would.

The spooky thought I was left with after watching the programme – and on the back of work I have been in recent days, going back to my interest in the late 1960s in the waves theories of economists Nikolai Kondratiev and Joseph Schumpeter – was that maybe we stand on the threshold of a depressive era, as Kondratiev’s theory would suggest, with climate change-related issues representing the next decade’s version of the American Dustbowl tragedy.

In an email a week or so ago, Bill Drayton of Ashoka noted that the Great Depression spawned many of the social and financial institutions that we now take for granted. This uncomfortable thought, that we need such meltdowns to drive what Schumpeter called “creative destruction” and, in the process, create the pre-conditions for the next great cycle of innovation, economic development and institution building was central to my 2001 book, The Chrysalis Economy (Wiley/Capstone, 2001). The notion here was that the first 30 years of the twenty-first century would face profound discontinuities as our old ‘caterpillar’ economy began to metamorphose into something more like a ‘butterfly’ economy. I warned, however, that times of stress could turn large slices of our world into ‘maggot’ economies.

The social and ecological dislocations of such discontinuities will be profound, and not simply because of all the private equity and hedgefund people who will lose their jobs. How is Iceland, for example, going to pay back even a proportion of its national debt – by decimating cod stocks? Let’s hope not, but there are likely to be Strange Days indeed. History suggests that in periods of turbulence, new movements can erupt and gain momentum at astonishing speed, including those driven by extremist politicians. As a countervailing force, we need to shift our various sustainability-related movements onto something more like a ‘war’ footing. We need to be both more political and more programmatic.

On the (strongly) plus side, one of the people I have long hugely respected is Green for All founder Van Jones, the powerhouse behind the Green Jobs Now movement in the US. “We can’t drill and burn our way out of the current crisis,” is the motto of the Green Jobs people. ”But, working together, we can invest and invent our way out.”

Some background from their website: “Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. By advocating for local, state and federal commitments to job creation, job training, and entrepreneurial opportunities in the emerging green economy – especially for people from disadvantaged communities – Green For All fights both poverty and pollution at the same time. Green For All is working with other organizations to advocate for the formation of a Clean Energy Corps (CEC). The CEC would serve as a combined service, training, and job creation effort to combat global warming, grow local and regional economies and demonstrate the equity and employment promise of the clean energy economy.”

As it becomes ever clearer that the next President of the United States will inherit a poisoned chalice, so the need to link bail-outs to investment in the real economy of the future will intensify – and Jones and his colleagues seem key to that potential world order, alongside people like Amory Lovins of the Rocky Mountain Institute, where the mantra is ‘Abundance by Design.’ Watching the Presidential debates and reading the analysis of the rival candidates, McCain – for me at least – emerges not as ‘McSame’, though there will inevitably be elements of that, but as a man whose thinking and choices are too quirky for what we now face. Obama may or may not have the makings of an FDR-like President, but the tsunami of news sweeping in all around reminds me of something that Churchill once said, to the effect that extraordinary times call forth extraordinary people – and extraordinary leaders.

It needs an FDR-like leader to jump the current green movements to the point where Green Collar work is aspirational for millions and then billions of people. Whoever is the next man in the White (or Green?) House, he will need to build and communicate a vision not only of ‘Hope’ but of very practical steps and stepping stones that will carry us into the next Kondratiev Wave in good order. My vote is would be for a President willing and able to tap the Power of Unreasonable People at an unprecedented scale and speed. Meanwhile, I suspect, we are going to see something of shake-out in the various movements pushing for such changes, including, I fear, those represented in the Volans Trailblazers portfolio. My hope here is, to paraphrase the late Anita Roddick, that what doesn’t kill us will make us stronger …