John Elkington

Walking home across Waterloo Bridge this evening, with Chinese students all around, I caught sight of this mudlark on the Thames foreshore, in front of the South Bank complex. One of those moments.

Have rather fallen out of the habit of posting here, partly because have been finishing off the new book, Running Up The Down Escalator, and partly because 2023 has taken off like a rocket. Today was somewhat typical in that respect, with Elaine reminding me at 06.30 that I should be at a Pi Capital breakfast at Brown’s Hotel in Albemarle Street by 07.45. A slightly manic start to the day.

I made it, though, to hear Brian McBride, president of the CBI. Asked him a question about green growth vs. regrowth, and he responded well – and then sent me the CBI brief on green growth later in the day.

Then, as I came out of Covent Garden tube station later in the morning, I was embraced by a bearded giant, Liam Black. A delight. Then, after some time in the office, went off to have lunch with Lynne Franks at Mildred’s in Soho. She helped us make Green Consumer Week a smash hit back in 1988.

We had a lot of catching up to do. Great fun. Ab Fab-obsessed members of the team had asked me to take a selfie with Lynne, which I duly did. May have been the first selfie I have ever taken : )

We are what we read, they say, and sometimes it’s true.

Just notified about a new series of Neste interviews on what we read.

Mine here: https://lnkd.in/ePWHkEWw.

Marcius Extavour here: https://lnkd.in/eiqSQcpQ.

And Geoffrey Weston‘s here: https://lnkd.in/eQM3dUcq.

All members of the Neste advisory council on sustainability and new markets, which I chair.

Happy holidays and new years, all.

Probably my last interview of 2022. Recorded some time back, but only just out via ROAD: http://roarnews.co.uk/2022/roar-interviews-environmentalist-and-author-john-elkington/.

For more on this post I just did for the International Society of Sustainability Professionals (ISSP), see here.