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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington

I Love Extinction Rebellion

John Elkington · 15 April 2019 · Leave a Comment

On our doorstep

Extinction Rebellion (XR) have been making considerable ripples today, among other things having shut down Waterloo Bridge – just outside our Somerset House offices. I went down to talk to some of the protestors this morning, after a fantastic meeting with the Scottish Environmental Protection Agency – and was blown away by their mild manners and gentility. Loved seeing children doing chalk pictures on what would normally be a very busy London thoroughfare.

No great surprise to hear that some folk, accidentally or not, have smashed a door at Shell’s HQ building on the South Bank – doors I often went through in the 1990s. Not ideal. But the truth is that the oil industry has strung out this game for too long – in a strategic process that Alex Steffen calls “predatory delay”.

Very impressed by the cover story in this weekend’s Financial Times Magazine, titled ‘Survival Tactics’. It’s behind a pay wall, but if you haven’t yet read the piece, I strongly recommend it. As the Wikipedia entry for XR notes, we must all now move well beyond our comfort zones.

I liked – and was very impressed – by XR co-founder Gail Bradbrook when she came into Volans a few weeks ago. Our missions are closely aligned – and we are looking into how we might help them build bridges, rather than blocking them, to the business world.

On Leaving Comfort Zones

John Elkington · 15 April 2019 · Leave a Comment

Press play: With Barahtunde Thurston
The background – and our theme for the day
Trying not to show how spectacularly cold it was
Poring over a model of what was once Europe’s ‘most beautiful’ coal-processing facility

Covestro have launched the videos we filmed outside Essen back in January. Thank you Baratunde for making it so easy. The full range of videos can be found here. I’ve almost warmed up now. Speaking of which, take a look at the interview with Gator Halpern of Coral Vita, talking about how coral reefs are being forced out of their comfort zones – and what he’s doing to remedy that problem.

Lisbon

John Elkington · 8 April 2019 · Leave a Comment

Just back from a week in Lisbon – and here are some images to capture the spirit of the journey.

Spotted in passing
Sunfish at the Oceanarium
Lionfish, I think
Walking back from the Oceanarium
Balancing act
Pigeons
Lisboa
Finger on aerosol button
Passing by
Tree
Ditto
Walking up to the castle
Ditto
Gene – or genie?
Fishflight
Fractal sky
Amália Rodrigues
At the Gulbenkian Museum: Phineas P. Gage and his headache
Memorable brands from my childhood
Where it all started, collecting ancient coins. Reminds me of the period of my life where I shuttled to and and from Hamburg, buying Roman coins at London auction houses and taking them to Peter Siemer in Hamburg. He was too well known to bid at auction, so when he arrived prices went up. They didn’t when I bid. So back and forth I shuttled. And on the return trip, I would bring second hand left-hand drive Volkswagens to sell to American students wanting to drive around Europe. Something of a racket, I suppose. But may stories.

World Changing Ideas 2019

John Elkington · 8 April 2019 · Leave a Comment

Delighted to have been a judge for these Fast Company awards. Learned a lot! So many organisations I’d like to visit …

Green Swans On The Brain

John Elkington · 4 April 2019 · Leave a Comment

Am in Lisbon as I see GreenBiz posting my latest blog, this one spotlighting my growing obsession with Green Swans. On which more anon.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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