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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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I Love Extinction Rebellion

John Elkington · 15 April 2019 · Leave a Comment

On our doorstep

Extinction Rebellion (XR) have been making considerable ripples today, among other things having shut down Waterloo Bridge – just outside our Somerset House offices. I went down to talk to some of the protestors this morning, after a fantastic meeting with the Scottish Environmental Protection Agency – and was blown away by their mild manners and gentility. Loved seeing children doing chalk pictures on what would normally be a very busy London thoroughfare.

No great surprise to hear that some folk, accidentally or not, have smashed a door at Shell’s HQ building on the South Bank – doors I often went through in the 1990s. Not ideal. But the truth is that the oil industry has strung out this game for too long – in a strategic process that Alex Steffen calls “predatory delay”.

Very impressed by the cover story in this weekend’s Financial Times Magazine, titled ‘Survival Tactics’. It’s behind a pay wall, but if you haven’t yet read the piece, I strongly recommend it. As the Wikipedia entry for XR notes, we must all now move well beyond our comfort zones.

I liked – and was very impressed – by XR co-founder Gail Bradbrook when she came into Volans a few weeks ago. Our missions are closely aligned – and we are looking into how we might help them build bridges, rather than blocking them, to the business world.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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