John Elkington

My prospective post on the ISSP sustainability professionals website

Pleased with this summary of some of the thinking I have been doing in 2024.

Delighted to appear early on in an Instagram trailer/reel linked to an upcoming series on Patagonia’s (r)evolutionary new ownership model. I cover elements of that story in my latest book, Tickling Sharks: How We Sold Business On Sustainability.

But one I’m quite pleased with

It’s almost a month since I last posted here, though I have been rather more active via my Rewilding Markets channel on Substack. Since then, I have spoken at a major event organised in Ghent by the Round Table on Responsible Soy, done a panel session for NBC Universal (the people behind the latest version of The Day of the Jackal and old favourites like Downton Abbey), done a virtual session for NTT Group in Japan, done various podcast interviews, attended a double eightieth birthday party, and so on. At the same time I have been tackling various health issues, including enjoying another MRI scan of my head yesterday. But this GoodGeist podcast released today captures me in somewhat upbeat mood.

Just finished a fascinating day at the Velvet Innovation event in Brno, the second largest city in the Czech Republic. Organised by JIC. Have met some highly innovative – and determined – innovators, at a supper last night (including key people from the Environmental Partnership Foundation), a breakfast this morning, at the event and at the dinner this evening. Very impressed by the quality of the thinking here. Learned a lot. And, I think, I may have made some interesting new friends.

Here’s a podcast I did this summer with Liz Fleming, Chief Ecosystem Officer with South Summit – just posted as the first in their second series.