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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Freezing Fog

John Elkington · 12 January 2025 · Leave a Comment

We had a glorious walk around Pen Ponds in Richmond Park this morning, after a night of frost and fog. The fish pond is covered in ice and the trees in the park were covered on hoar frost. Still love our Model Y, but loath what Elon Musk is doing these days. If I were choosing a car these days, Musk’s dangerous inanities would have a material influence.

Still, wonderful as you walk through the wood next to the car park to see the almost 360-degree panorama – a magically uplifting start to the working year. And yes, I confess, I never really stopped working through the holidays, except to see family and friends, and to visit a few favourite places like Kew Gardens (entry for 31 December).

Among the brilliant books I have read in recent weeks are Kevin Barry’s The Heart In Winter, Henry Porter’s The Enigma Girl and The Achilles Trap by Steve Coll.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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