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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington

Geoff Digs Escape Channel For Sea Bass In Spain

John Elkington · 29 October 2017 · Leave a Comment

Geoff on left, with channel-digging helpers

Recently in the news after his travails with BA en route to Greece (see 15 September entry), our friend and colleague Geoff Lye sent us a sequence of video shorts this week showing his Herculean efforts to liberate trapped shoals of sea bass in Spain. The video of the sea bass taking a run up the newly formed channel is a glory. A true breakthrough.

Lauren Cervino’s Steps Back

John Elkington · 27 October 2017 · Leave a Comment

Our Richards (Roberts and Johnson), me, Lauren
Ditto
And ditto again

Today marked the last day for one of our team members, Lauren Cervino. Originally from New Jersey, she has been the utterly dependable anchor for our Carbon Productivity work – and will be very much missed.

Her reason for stepping back looms large in the photos above. Volans has been a fertile environment over the years: I think this is our seventh pregnancy. One of the joys of such organisations is the spreading diaspora of alumni around the world. Our version of the ripple effect.

Ambushing Climate Sceptics

John Elkington · 26 October 2017 · Leave a Comment

Across to Cambridge this afternoon with Richard Roberts to take part in a Cambridge Union debate on climate change. Have written a column for GreenBiz on the proceedings, so will post that when it goes live. A wonderful learning opportunity, as they say.

A black tie event, ish, and four speakers per side. (Dame) Fiona Reynolds – who was slightly shocked to see me on the opposing side – led the charge for the “cool the planet” team, while I led off for the “warm the economy” team.

My starting point was that we had been presented with a false dichotomy, in that we have to grow the sustainable, regenerative parts of the economy ultra-fast, while putting the unsustainable bits in the deep freeze.

Late in the day, I had learned that the three other speakers on my side were climate sceptics. Rather than pull out, after all the efforts the students had put into organising the debate, I told the three that I profoundly disagreed with them – and that I would be saying so. Wisely or not, they asked me to start for “our side”

Unusually, I suspect, I ended my comments by saying that the audience should listen to our sceptical three very carefully indeed. And if they argued growth without due care and attention on the climate side, I recommended, they should vote for Fiona’s side.

There were some interesting voices from the floor arguing for abstention, on the basis that we had been presented with a false choice, but – after the session overran and Richard and I had to be scooped out and into a taxi to catch the late train home – the “warm the economy” side apparently went down in flames, something like 95% to 5%.

Have since sent the three a number of links to continue their education, including this one on the uncanny accuracy of the world’s first climate change model, now aged 50, and this one on the work of Robert Jay Lifton. But am not holding my breath.

HBR Blog On 6 Frames Of Sustainability

John Elkington · 17 October 2017 · Leave a Comment

Source: Neasden Control Centre for HBR

One of the ideas I have been laying with this year has been that of framing, a theme I imbibed at university when doing Sociology – through the work of Erving Goffman, and then more recently through the thinking of George Lakoff. All this has crystallised in a blog published today by the Harvard Business Review. Any comments very welcome.

Blade Runner 2049

John Elkington · 14 October 2017 · Leave a Comment

Haunted by that old black dog at the moment, and Ridley Scott’s Blade Runner 2049 – though extraordinary – didn’t make me feel much better today. It even has a big black dog padding around the debris field of one attempt to pulverise Harrison Ford. Its claws clicking on the floor, as it laps up puddled Scotch.

Set 100 years after I was born, the film is a sci-fi nativity story, bleak, violent and, by its own admission, soulless – particularly if you happen to be a replicant.

So what heaven to walk out of the Olympic Cinema in Barnes and smell the autumn leaves, see the swans and other wildfowl on the pond, and contemplate the fact that – despite the fires still raging in California, creating skies akin to those in the film and showering friends’ houses there with ash, we still have it in our hands to turn this juggernaut of ours around.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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